How to double your Instagram followers in 23 hours

In this article, we'll show you how to double your Instagram followers in 23 hours. Here at TripLegend, we're having a bit of a tough time with the COVID-19 pandemic and travel not really going together very well. But we like to think of ourselves as positive people. So we decided that even though we can't really sell right now, we still want to be the talk of the little internet town. So we came up with a promotion that doubled our Instagram community in 23 hours! The perfect giveaway at the perfect time.

Our goal: Grow our Instagram community

Our financial resources: near zero

Our motivation: high

So we came up with the following campaign structure: take a small, unknown brand with a great product (TripLegend) and add a big, successful brand (Mermaid+Me) and added the power of a mid-level influencer who has a relevant community and where we matched at the right time with the right topic. They all teamed up to deliver some great giveaways to their communities.

What did each party bring to the table

• TripLegend: a nice adventure holiday for 2 and other goodies
• Mermaid+Me: the trust of a great brand & the connection to a great influencer.
• Influencers: the magic of influencer power 🙂

Timeline on 13.01.2021

• 3:00 p.m.: Post from TripLegend on in their Instagram feed (post includes instructions on how to participate in the Raffle)
• 15:20 Post by mermaid+me in her Story
• 16.50 Clock: Post of the Influencer in his Story

Secret Sauce

Well, besides great partners and significant reach, we believe our sweepstakes mechanics (i.e. how can someone enter) are a big help. Click here to learn more.

Double Instagram followers: The result

• +7,000 comments
• +3,700 Likes
• +6,200 followers

We hope this gave you a little insight into how your business can double your Instagram followers too. Feel free to follow us on LinkedIn and Instagram for new insights about our travels and our company.